DAX BOARD CO. ‘26

LIFESTYLE / Hospitality PHOTOGRAPHY

OLYMPIC PENINSULA, WASHINGTON

Although DAX is rooted in Lake Tahoe, the goal for this collection was to create imagery that felt distinctly Pacific Northwest. We set out to capture the region's towering evergreen forests, crystal-clear lakes, and rugged natural landscapes, building a content library that would resonate with outdoor enthusiasts while remaining true to the brand's adventurous spirit.

Rather than relying on heavily styled scenes, we let the environment do the storytelling. Products were thoughtfully integrated into the landscape, using filtered forest light, moss-covered textures, weathered logs, and lakeshores to create imagery that feels authentic and connected to the outdoors. The result is a versatile collection of lifestyle and product photography that is both elevated and unmistakably Northwest.

The final gallery provides DAX with a diverse library of imagery for social media, web, email marketing, and future campaigns, expanding the brand's visual storytelling while maintaining a cohesive identity across multiple outdoor markets.

○ Photography & Short Form Video
○ Creative Ideation